Bob McMichael Consulting

Growing small businesses

Bob McMichael, marketing professional

What about Bob?

Bob McMichael Consulting is owned and operated by the former vice president of a leading international aviation equipment company, AERO Specialties.

Holding a Ph.D. from Brown University and years of experience as a writer, editor, project coordinator, university professor, web designer and sales and marketing manager, Bob’s skills are hard to find in a single person.

For the few things he can’t do himself, his professional network of specialists in a wide variety of fields – from industrial equipment manufacturers to graphic designers and photographers – allows him to utilize the best combination of resources for any marketing project imaginable. His knowledge of branding and marketing is extensive, and his attention to detail and achieving results is unparalleled.

Bob lives in Boise, Idaho with his wife, Brittany spaniel, and tabby cat, but he travels extensively throughout the U.S. and abroad to meet with clients. He is an avid musician in his spare time, playing – among other things – the great Highland bagpipes. He is a recognized authority on jazz music and American culture, and has published an extensive list of freelance recreation and travel articles.