Writing samples
The following selected writing samples show the range of writing, editing, and design I have done over the years.
Product marketing material
- General full-line product catalog. I wrote, edited and proofread all copy, organized the catalog, arranged and assisted at the photo shoots with a professional photographer, and managed the production of the catalog with our graphic designer.
- Single product line catalog featuring more technical information. I produced this catalog similarly to the general catalog above.
Public Relations material
- Press release (online): "AERO Specialties Expands Distribution in Europe"
- Company history piece (online journal): "An Idea In Idaho: The Beginning of Aero Specialties"
- Advertorial (online journal): "Stimulus Package"
- Media, Inc.: Web-based training: A dynamic, effective solution. An editorial for a technical writing trade publication.
Technical writing
- Potable Water Cart operation manual. I gathered all information, consulted with engineers and end-users on best-practice procedures for operation of the equipment, and wrote all copy for this and all other product manuals, totalling over 50 distinct products in three major lines. I designed the general layout of the operation manuals and worked with a graphic designer on the final production of each manual. Other examples are shown below.
- Towbar Heads manual
- Towbars manual
- Compact towbar manual
- Nitrogen Cart manual
- Oxygen cart manual
- Lavatory Service Cart manual
Freelance articles
- Examiner.com: Hiking Above Arrowrock Dam
- Examiner.com: Poaching For Elk
- Boise Journal: Habitats of the Heartland: The Uncertain Future of the Ring-necked Pheasant
- National Geographic Traveler: Sturgeon Ahoy!
- Oregon Outside: Fishing for Huge Sturgeon in the Columbia River Gorge
- Northern California Explore: Hooked on Hat Creek: Where the Wild Trout Roam
- Northern California Explore: Roads Less Traveled - California's Trinity River Corridor
Personal blog
- The Virtual Bob McMichael. Completely random posts on lots of different things.
Academic writing sample
- American Music: "We Insist: Freedom Now! Jazz, Black Moral Authority, and the Changeable Shape of Whiteness" (excerpt)